JUUL is a name brand electronic cigarette product manufactured by JUUL Labs. JUUL first came on the market in 2015. JUUL was initially advertised by its manufacturer as a tool to help those addicted to smoking traditional cigarettes quit their addiction.
For many years, nicotine addiction in the United States had been on the decline. The existence of additional resources to help people quit should have been a welcome development. However, as with many stories of defective and dangerous products sold in the U.S., corporate greed triumphed over public health and safety.
JUUL has been commercially successful, and the JUUL products now make up more than three-fourths of the U.S. vaping market. However, JUUL obtained this commercial success not by helping cigarette users quit smoking, but by creating a new generation of young nicotine users through its marketing strategies targeted at America’s youth.
The design for JUUL devices does not resemble a traditional tobacco cigarette, which is what one might expect of a product designed to curb tobacco use. Instead, the manufacturer’s engineering team designed a product that looks like a USB flash drive–the device can even be recharged with a USB port on a computer! The manufacturer may have designed the product this way in order to attract new users, especially young people who have never smoked. In addition, this design allows children who obtain JUUL devices to conceal their contraband due to its disguise.
JUUL and other “vape” companies also sell flavored pods in all sorts of flavors that appeal to young people. Numerous critics have pointed out that flavors like Fruit Loop, Strawberry Milk, Pancake Syrup, and Bubble Gum appeal to children far more than adults.
Until e-cigarettes existed, tobacco product use in the U.S. had been on the decline. Now that trend has reversed. Shocking government studies show that middle and high school teen use of tobacco products increased by more than 1,000,000 from 2017 to 2018. In 2018, more than 20% of U.S. high school students, and nearly 5% of middle school students used e-cigarettes.
Linville Law Group is seeking to represent people who have been injured by JUUL products in the following ways:
- People who have become addicted to nicotine (including other nicotine products, like cigarettes) who became addicted to nicotine as a result of their use of JUUL. People who became addicted as minors may have the strongest claims.
- People who have experienced seizures as a result of JUUL use.
- People who are experiencing lung disease or other lung and cardiovascular problems as a result of using JUUL. This includes pneumonia, advanced asthma, Chronic Obstructive Pulmonary DIsease (COPD), other respiratory ailments, and heart attacks.
- People injured by exploding vape pens. Faulty design by the manufacturers can cause the batteries to overheat, causing a chain reaction that can start a fire and even an explosion.
Lawsuits against JUUL are relatively new, so there may be other complications or injuries not listed here that could be legally compensable by the manufacturer.
If you believe that you or a loved one has been injured by JUUL, please call Linville Law Group today to schedule a free consultation.